Live Seminar: Advertising and Promotional Requirements for Drugs and Medical Devices by David R. Dills

4 - 5 September 2014, Chicago, United States

Introduction

The changing game for drug and device marketing, however, is governed by antiquated and inadequate rules created for traditional print and broadcast advertising by the Food and Drug Administration ("FDA"). How the FDA will deal with such advanced communication technology that can go "viral" and just as quickly disappear is the question that the industry is eager to have answered.