Introduction

Commercial marketing of chemicals often brings the marketers into conflict with the financiers. Unusually, the common link for both might well be science. Michael will explore how strategy, marketing and customer relations are increasingly finding the scientific paradigm valuable. Michael hopes to explain some new predictive analytic techniques have moved a scientific approach from an interesting intellectual analogy to day-to-day application. He will draw on experience of marketing rare chemicals and materials, as well as a career in the City financing technology firms.

Useful links

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Venue

Royal Society of Chemistry

Royal Society of Chemistry, Piccadilly, London, United Kingdom

Contact information

Mr Julian Perfect
United Kingdom
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