20th Annual Workshop Marketing of Pharmaceuticals in a Time of Change

19 - 21 February 2008, New York, United States

Introduction

This program is designed both for people who are new to advertising and promotion issues, as well as those who have been involved in this area for some time. It is designed to provide practical, day to day guidance on what can be learned from the latest FDA enforcement actions, and how companies and their legal, regulatory, marketing, advertising and PR consultants can do their jobs better. This year's program focuses on the key issues facing advertising and promotion today, such as enforcement, off-label promotion, training, the new physician labeling rules, state regulations, and the increasingly important role of the Office of Inspector General. This program also provides an opportunity for greater participation in break-out sessions.